How Yuh makes money without ripping you off

Yuhman 8 min read
Beginner
Pay
The truth about our low to no fee banking model
 
Ever wondered how we keep things so affordable? Free account. Free debit card. Free transfers. Sounds too good to be true? But it’s not magic. It’s just a different way of doing business – one that puts Yuhsers first.
 
At Yuh, we believe you shouldn’t pay for things that don’t make sense. No monthly maintenance fees, no surprise charges, no hidden costs lurking in the small print. We’re not into sneaky business – we’re here to give people a solid, stress-free way to manage their money.
 
Now you’re going to ask: but don’t you have a business to run? Well, we do. In fact, we reached profitability in 2024. That means we can stay in business for the long term – without compromising our values or selling out.
 
We’re not alone in this, by the way. We’ve got two solid Swiss banking “mothers” watching our back: Swissquote and PostFinance. Both are fully regulated, both know their stuff and both have given us a solid foundation to stand on our own two feet.

A peek behind the scenes of our money philosophy

Banking can be a bit… sketchy. You open an account thinking it’s free, but suddenly you’re paying for paper statements, account maintenance, a new debit card, breathing too loudly near the ATM… okay, maybe not that last one, but you get the idea.
We built Yuh because we were over it. Over the fine print. Over the feeling that you need a PhD in finance just to figure out what your bank is doing with your money.

How we do business without draining your wallet

Our promise? Keep our fees as low as possible – or better still, don’t charge them at all whenever we can.

Here’s what you don’t pay for:

  • Account fees
  • Custody fees
  • A physical Mastercard debit card
  • A virtual Mastercard debit card
  • One ATM withdrawal per week in Switzerland
  • Payments and transfers in 13 currencies within Switzerland
  • SEPA transfers in EUR
  • Trading fees on ETF savings plans (on selected ETFs)
  • A Customer Care that actually talks like a human being (based in Switzerland)
  • TWINT and eBill
And let’s not forget Swissqoins: our cheeky little way of saying thank you. You earn them just by using the app, and you can sell them, give them away to your friends or brag about your 100% Swiss cryptocurrency.

This is what we charge for – and why it makes sense:

Yuh is not 100% free and we don’t even pretend that it is. When we charge, it’s for things that actually cost us money to provide. But that’s just one part of the equation. We also need a sustainable business model that generates revenue and enables us to grow.
 
Here’s what you have to pay for at Yuh:
 
  • Cash withdrawals abroad
  • Currency exchange
  • Crypto and securities trading
  • Administration of your Pillar 3a solution
Nevertheless, we remain transparent. No dark corners. No hidden traps. You’ll always know what’s what – before you tap.
Yuh is not 100% free and we don’t even pretend. When we charge, it’s for things that actually cost us something to provide.

Why we didn’t start with free everything

Some apps lure you in with dreamy prices. And then… poof, everything changes. What was free now costs you. And the terms change faster than a Swiss train.
We didn’t want to play that game. So yes, some of our prices started a bit higher than others. And why? Because we prefer not to raise them later. Since our launch in 2021, we haven’t raised a single fee. It’s part of building something that lasts.

No gold-plated office chairs either

Here’s another trick: we keep our own costs low.
  • No fancy offices
  • No paper overload
  • No team-building retreats in luxury resorts
  • No dozens of product versions
  • No overpaid executives (sorry, boss)
Yuh is a simple app with a clear vision and a business that actually makes sense.

Small savings that add up big

Think a 20 CHF debit card fee doesn’t add up? Multiply that by thousands of Yuhsers and it’s a different story. We ship yours for free. That’s like saving you the fee on a 2’000 CHF currency exchange. Boom.
And when your aunt in the UK sends you pounds? You get pounds. No forced conversions. Same with 12 other currencies we support.

OK, so how do we make money?

Simple. We charge where it makes sense: trading, foreign exchange, 3a. And we run our business smartly, with low costs, high transparency, and a focus on the long term. What’s more, we’re backed by Swissquote and PostFinance – two rock-solid, regulated Swiss banks. That helps. But we still stand on our own. In fact, we reached profitability in 2024. And that means no gimmicks, no sudden changes, no nasty surprises. Just a sustainable model that puts you first.

Neobank? Cool. Sustainable? Not always.

Just being a techy bank with a slick UX isn’t enough. Without a sustainable business model, neobanks fail. Hard.
 
Some recent examples from Switzerland:
 
  1. FlowBank – 💀 Bankrupt (June 2024)
    FINMA shut it down after years of red flags.
  2. Coop Finance+ – ❌ Discontinued (August 2024)
    Great retail brand. No appeal. Users didn’t bite.
  3. SWISS4.0 SA – 💸 Bankrupt (March 2025)
    1’400 CHF annual fee? Not enough fans. Not enough cash.
  4. CSX (Credit Suisse) – 📉 Phased out (after 2023)
    Big bank. Big plans. Quiet end. Users migrated to UBS Key4.
 
Moral of the story? Being flashy doesn’t mean being sustainable.
Your money should work for you, not against you.
 
That’s why we built Yuh the way we did: with fair pricing, full transparency, and no fuss.
Take advantage of your freedom – tap that card, transfer your money, explore investments. And if you’re ever unsure about fees? Just check the app. It’s all there.
We don’t want to upsell you. We want to empower you.
Curious?

Open your free Yuh account and get 25 CHF with code YUHNEW.
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